I have a bone to pick with Pennsylvania this Women’s History Month, and it has to do with the commonwealth’s distinct lack of professional women’s sports teams.
I share Squidward’s FOMO — in this well-worn SpongeBob meme — when I’m forced to leave Pennsylvania to catch a Women's National Basketball Association, National Women's Soccer League, or Pro Volleyball Federation game.
Living in Pittsburgh (a “drinking town with a sports problem”), there’s no real shortage of athletics. But I want more. And at one point in the not-so-distant past, I would have found it in the Keystone State.
In 1979, the exceptionally short-lived Philadelphia Fox joined the Women’s Professional Basketball League (WBL) — for all of a month. Then there was the Philadelphia Rage, formed in 1997 under the American Basketball League (ABL). Philly native and basketball coach Dawn Staley played for the squad, which lasted a year. There was once professional women’s softball in Allentown. And Philadelphia had two professional women’s soccer teams in the last 20 years. Neither survived.
All of this isn’t to imply that women aren’t playing sports here. They are, and always have been. It’s just that too few of them are being paid for it. The tide, however, may be turning.
“The data shows the interest is there,” Karen Weaver, an expert on college sports and assistant adjunct professor at UPenn’s Graduate School of Education, told PA Local. “This isn’t just about moms and kids coming to the games. There is real sincere interest across Gen Z and Millennials that want to see wider sports opportunities and environments to enjoy the games.”
The money will follow eyeballs, and vice versa.
“We are at that moment where things are starting to turn now, and it takes investing in them,” Weaver added. “I think people are interested in investing.” Brands certainly are.
Last year proved a pivotal one. The NCAA women’s basketball championship game between LSU and Iowa drew a record 9.9 million viewers. In-person Women’s World Cup attendance hit a whopping 1.98 million fans. Last October, a study by Wasserman revealed women’s sports made up 15% of media coverage. For decades, the authors wrote, "The widely accepted statistic has been 3-5.5%."
In Pennsylvania, too, momentum seems to be building.
The full-tackle Women's National Football Conference recently added a team here: The Philadelphia Phantomz. Former soccer player Heather Mitts says she’s working on bringing professional women’s soccer back to Philly as well. In 2022, WNBA Commissioner Cathy Engelbert, who played basketball and lacrosse at Lehigh University, said her league was eyeing new markets and that Philly was “definitely” on the short list. The Bay Area won that round, but the door may not be closed entirely.
Pittsburgh, meanwhile, is paying $90,000 to study the potential for bringing professional men’s and women’s basketball teams there. The city is also hosting a Premiere Women’s Hockey League match on March 17, a test balloon, of sorts, as the PWHL seeks expansion markets.
I, for one, am here for it. So are women like Esther Rosen, who started the @WNBAPhilly account on Twitter, now X, in 2021 to showcase community demand for a franchise and highlight Philly’s “criminal” lack of representation. “We are a basketball city,” Rosen explained. “We also have a great legacy of great women's basketball here. We have amazing athletes and coaches who started here. It would be great for them to come home.”
Caroline Slade, an assistant principal at Owen J. Roberts High School in Chester County, was a season ticket holder for the New York Liberty in the mid-90s.
“I could not tell you how excited I would be if there was a WNBA team or a NWSL team in Philly,” Slade said, referring to the premier professional leagues for women’s basketball and soccer. “I would go and work part-time just to be engaged. There would be so much interest given how much women’s sports are a really big deal in the Philly area.”
Liz Stieg, sports manager of the Boys & Girls Clubs of Western Pennsylvania, who has 12 years of experience coaching women’s college basketball, has similar optimism for Pittsburgh’s WNBA prospects.
She runs a program called See Her Be Her that brings in special guests from the sports industry — players and staff from the Connecticut Sun included — to talk to young girls about their potential in sports.
“I think it is such a great thing to showcase anything with women. I think it is such a great thing for girls to see,” Stieg said. “Having the opportunity for teams and the league to come out in Pittsburgh and showcase what it is about is only going to grow the game.”
—Tanisha Thomas, newsletter writer / reporter |